New Marketing Data Shows More Content Means More Leads
HubSpot recently crunched the lead generation numbers for over 4,000 companies, and the results, at least from a marketing perspective, make quite a compelling case that “more is better” when it comes to content creation.
In the case of blogs, landing pages, and indexed pages — which are all critical pieces of the inbound marketing methodologies — data showed that companies that created more, generated more leads and traffic back in return.
5 Techniques for Choosing Great Business Color
“What colors should I use for my business?
It’s one of the most common questions I hear. And I understand why it’s daunting. With millions of available choices, where should you start?
In today’s post I’m going to share five techniques for choosing color for your business, plus a free tool you can use as a reference whenever you need to create a color palette for your business.”
Custom Facebook Landing Page in 5 Minutes or Less
“There are a variety of reasons why Red Bull has over 20 million Facebook fans, but one that surfaces to the top is their unapologetic Like our Page, (hint, hint) custom landing greeting. And while Red Bull has a budget larger than most of us, that doesn’t mean we’re cut out of the custom landing page party. Thanks to a fantastic WordPress plugin and a bit of copy/paste inside Facebook, you can have a custom landing page up and running within 5 minutes.
Here’s how: ”
9 Tips on How To Improve Yourself as a Web Designer
“There are times in life where everything goes well, people like your work and you get more and more clients. But sometimes the business stops, work flow decreases, you get bored and uninspired, and you stagnate. The reasons behind this can vary, but mostly it’s just because you’re feeling uninspired and have lost your drive. It’s very easy to lose inspiration, when we are not surrounded by a learning and inspirational community.
You know you love what you do, so don’t quit. In order to counteract the situation, you need to go further, learn new things, and adopt new work methods. You will find out that maybe you just need a push or build your own motivation and energy to go forward, or that maybe you are just afraid to step up.
So grab a pen and get ready for new resolutions:”
Is Your Home Page Effective?
“Your home page is by far the most important part of your website because it’s the only impression that many people will get of your company. Generally, you only have a few seconds to catch visitors’ attention and convince them to continue surfing your site. Therefore, by optimizing your home page, you should be able to get more out of your entire website. Here are a few tips to help you get started: ”
4 Easy Ways to Keep Your Website Fresh and Updated
One of the worst things a company can have on their website is an outdated design or outdated information. So many times, I have been involved with or have overheard conversations that go like this:
Customer: “It says here that you have a 30% sale on shoes?”
Company: “Oh, that sale ended 2 weeks ago”
Customer: “But it still says on your website that the sale is going on..”
Company: “Yeah, that information is old, we need to remove it.”
A website with outdated information or an amateur looking, outdated design from 10 years ago is big turnoff for a potential customer because the company is basically giving the impression that they do not care and that thin level of trust that you work so hard to obtain goes right out the window. You never want to lose customers because of an outdated website design. Here are some ways that you can keep your website design fresh and updated.
3 Benefits of Adding a Blog to Your Website
Are you a site owner? Have you added a blog to it as well?
If the answer to the last question is yes, then you are going in the right direction. Blogging has really taken the internet world by a storm and these days, blogs are starting to turn into magnets for potential buyers. It is not a strange thing that most of the biggest websites out there have their own blogs. Read on to see what exactly you are missing out if you haven’t yet implemented a blogging system on your website.
How to Create Content That Google Loves
“Imagine with me for a second someone has just arrived at your website, and this person has no idea what you’re talking about. And this is an important visitor.
Pretend further that this single visitor could make the difference between success and failure for your business. She has no time to waste poking around your site trying to figure out what you’re all about, so she immediately picks up the phone and calls you, demanding an explanation.”
Is HTML 5 Killing Flash?
“The real challenge before CS is the emergence of new standards, specifically HTML5. HTML5 will lessen the relevance of Flash and ultimately of Creative Suite.
Growing adoption of HTML5 on the Web lessens the reliance of developers on Flash. It used to be that nearly all interactive graphics and video on the Web were delivered by Flash technology.”