Top 10 Places to Put an Opt-In Form
“An email list is the lifeblood of any internet based business. If you are running a blog or website for the sake of making money, an opt-in list is an absolute necessity. After all, the money is in the list. But after you design an opt-in form, one of your main decisions becomes where to actually place the form. Here is a list of 10 places that are great for an opt-in form (and remember, you can choose more than one).
1. Above the Header
If one of your top priorities is to build your opt-in email list, wouldn’t it make sense for the form to be the first thing that people see? Since the header is the first thing that most visitors look at when visiting a site, placing an opt-in form right above the header puts in a position of gaining maximum exposure.
There are a few ways to put an opt-in form above your header, but using a simple WordPress plugin is the easiest way to go. The Hello Bar and ViperBar are two of the more popular tools for this purpose.
On my website I prefer to use ViperBar because it has split testing capability. Some visitors will see a message that says ‘Free updates and access to all my ebooks’ is like a dream come true! And some will see ‘Get free updates from Reality Burst. No-spam Ever! EVER!’”
The Biggest Secret of Social Media
“Here’s the biggest secret of social media: if you don’t like people very much, it won’t work very well.”
New Marketing Data Shows More Content Means More Leads
HubSpot recently crunched the lead generation numbers for over 4,000 companies, and the results, at least from a marketing perspective, make quite a compelling case that “more is better” when it comes to content creation.
In the case of blogs, landing pages, and indexed pages — which are all critical pieces of the inbound marketing methodologies — data showed that companies that created more, generated more leads and traffic back in return.
Custom Facebook Landing Page in 5 Minutes or Less
“There are a variety of reasons why Red Bull has over 20 million Facebook fans, but one that surfaces to the top is their unapologetic Like our Page, (hint, hint) custom landing greeting. And while Red Bull has a budget larger than most of us, that doesn’t mean we’re cut out of the custom landing page party. Thanks to a fantastic WordPress plugin and a bit of copy/paste inside Facebook, you can have a custom landing page up and running within 5 minutes.
Here’s how: ”
Is Your Home Page Effective?
“Your home page is by far the most important part of your website because it’s the only impression that many people will get of your company. Generally, you only have a few seconds to catch visitors’ attention and convince them to continue surfing your site. Therefore, by optimizing your home page, you should be able to get more out of your entire website. Here are a few tips to help you get started: ”
4 Easy Ways to Keep Your Website Fresh and Updated
One of the worst things a company can have on their website is an outdated design or outdated information. So many times, I have been involved with or have overheard conversations that go like this:
Customer: “It says here that you have a 30% sale on shoes?”
Company: “Oh, that sale ended 2 weeks ago”
Customer: “But it still says on your website that the sale is going on..”
Company: “Yeah, that information is old, we need to remove it.”
A website with outdated information or an amateur looking, outdated design from 10 years ago is big turnoff for a potential customer because the company is basically giving the impression that they do not care and that thin level of trust that you work so hard to obtain goes right out the window. You never want to lose customers because of an outdated website design. Here are some ways that you can keep your website design fresh and updated.
3 Benefits of Adding a Blog to Your Website
Are you a site owner? Have you added a blog to it as well?
If the answer to the last question is yes, then you are going in the right direction. Blogging has really taken the internet world by a storm and these days, blogs are starting to turn into magnets for potential buyers. It is not a strange thing that most of the biggest websites out there have their own blogs. Read on to see what exactly you are missing out if you haven’t yet implemented a blogging system on your website.
Successful Social Media Campaign in 4 Steps
Social media is gradually starting to shape the new business landscape. Both offline and online companies are beginning to take advantage of the phenomenon, which really took the internet world by a storm in the last few years. Thanks to sites such as Twitter, Facebook and YouTube, brands that no one would recognize a few months ago have now turned into a leading force in their respective niches. Although getting $1.5 million dollar boost in sales like Sony did after starting their Twitter account is most likely out of most people’s reach, the example is a clear evidence of the power social media sites possess.
How to Create Content That Google Loves
“Imagine with me for a second someone has just arrived at your website, and this person has no idea what you’re talking about. And this is an important visitor.
Pretend further that this single visitor could make the difference between success and failure for your business. She has no time to waste poking around your site trying to figure out what you’re all about, so she immediately picks up the phone and calls you, demanding an explanation.”