4 Easy Ways to Keep Your Website Fresh and Updated
One of the worst things a company can have on their website is an outdated design or outdated information. So many times, I have been involved with or have overheard conversations that go like this:
Customer: “It says here that you have a 30% sale on shoes?”
Company: “Oh, that sale ended 2 weeks ago”
Customer: “But it still says on your website that the sale is going on..”
Company: “Yeah, that information is old, we need to remove it.”
A website with outdated information or an amateur looking, outdated design from 10 years ago is big turnoff for a potential customer because the company is basically giving the impression that they do not care and that thin level of trust that you work so hard to obtain goes right out the window. You never want to lose customers because of an outdated website design. Here are some ways that you can keep your website design fresh and updated.
3 Benefits of Adding a Blog to Your Website
Are you a site owner? Have you added a blog to it as well?
If the answer to the last question is yes, then you are going in the right direction. Blogging has really taken the internet world by a storm and these days, blogs are starting to turn into magnets for potential buyers. It is not a strange thing that most of the biggest websites out there have their own blogs. Read on to see what exactly you are missing out if you haven’t yet implemented a blogging system on your website.
How to Create Content That Google Loves
“Imagine with me for a second someone has just arrived at your website, and this person has no idea what you’re talking about. And this is an important visitor.
Pretend further that this single visitor could make the difference between success and failure for your business. She has no time to waste poking around your site trying to figure out what you’re all about, so she immediately picks up the phone and calls you, demanding an explanation.”
Is HTML 5 Killing Flash?
“The real challenge before CS is the emergence of new standards, specifically HTML5. HTML5 will lessen the relevance of Flash and ultimately of Creative Suite.
Growing adoption of HTML5 on the Web lessens the reliance of developers on Flash. It used to be that nearly all interactive graphics and video on the Web were delivered by Flash technology.”
The 3 Critical Things You Must Optimize to Succeed Online
“The Internet and social media have made amazing things possible for both online entrepreneurs and offline businesses. Those who make the most of this revolutionary time in history are also building a media asset of their own.
And yet, many are going into battle unarmed. They don’t have the critical tools and knowledge necessary to succeed online.
When building your online home base that powers your entire strategy, here are the 3 things you must get right…”
How to Create Content That Engages Prospects and Customers
Are you satisfied with your website’s content? Are you getting the traffic and conversions you desire?
No?
Well than read this guide to creating great content.
Does your Web site demand attention?
“Web designers don’t have much time to impress website visitors and persuade them to stay on the websites we craft. They want to find things quickly, and we should design sites to aid them do just that. One of the most important ways to do this is with focal points.
A focal point is a prominent section on a web page that we want to guide the user’s attention to. The focal point is the eye-catching centerpiece of the page; it stands out and is distinct than other components.”
Content vs. Design – which one comes out on top?
Online, you only have a second to grab someone’s attention.
During that second, people make snap judgments about you, your business, and your website.
Before. They. Read. Your. Content.
Not convinced?
What is a Web site planning guide and do you need one?
Launching a website is an exciting time for any company. As the need for a website becomes ever greater, most companies now set one up as soon as they can. Indeed, a website is now considered just as important as business cards and brochures.
However, many companies still face the problem of not really knowing where to start with their website. A website seems so commonplace that many feel they can just walk straight in and set up a fully functioning website immediately, but there is a lot more to it than this. That’s where a website planning guide can help.