What are ‘backlinks’ and do you need them?

In the constant battle with the search engines, there are two main approaches in existence on page and off page optimization. Utilizing both of them is sure to boost your results and get you ahead of the competition.

The most crucial aspect of off site optimization are the so called backlinks. Backlinks are in short links from other pages that refer to one’s website. They hold a great importance to search engines, since they serve as recommendations, showing that the information one’s offering is relevant and trustworthy. [Go to full article]