What is Your Website’s Tone of Voice?
“There are two branches of Starbucks near my office, but I will always go to the one that’s slightly further away. Both sell exactly the same products, the decor is identical, and the queues are always a similar length.
Why go to the one that’s further away? I like the way the barista talks to me.
Although the content of our brief exchanges is no different from the conversation I’d have at the other branch, there’s something very different about how this interaction sounds and feels: tone.”